{"id":7243,"date":"2023-01-24T12:49:43","date_gmt":"2023-01-24T03:49:43","guid":{"rendered":"https:\/\/mobilus.co.jp\/lab\/?p=7243"},"modified":"2023-01-24T12:49:44","modified_gmt":"2023-01-24T03:49:44","slug":"customersupport-voc","status":"publish","type":"post","link":"https:\/\/mobilus.co.jp\/lab\/trend\/customersupport-voc\/","title":{"rendered":"\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u306b\u304a\u3051\u308bVOC\u6d3b\u7528\u306e\u53ef\u80fd\u6027\u3068\u306f\uff1f"},"content":{"rendered":"\n

VOC (Voice Of Customer)\u3000\u3068\u306f\u6587\u5b57\u3069\u304a\u308a\u300c\u9867\u5ba2\u306e\u58f0\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002
VOC\u3092\u5177\u4f53\u7684\u306b\u3059\u308b\u3068\u3001\u9867\u5ba2\u304b\u3089\u306e\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u306a\u3069\u306b\u5bfe\u3059\u308b \u300c\u8a55\u4fa1\u3001\u82e6\u60c5\u3001\u6539\u5584\u8981\u671b\u3001\u304a\u554f\u3044\u5408\u305b\u300d<\/strong>\u306a\u3069\u5e45\u5e83\u3044\u5185\u5bb9\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3084\u65b9\u6cd5\u3067\u5c4a\u3051\u3089\u308c\u308b\u3053\u308c\u3089\u300c\u9867\u5ba2\u306e\u58f0\u300d\u306b\u306f\u3001\u5b9f\u306f\u81ea\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u30fb\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u30d2\u30f3\u30c8<\/strong>\u304c\u591a\u304f\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u6539\u5584\u306b\u3088\u3063\u3066\u300c\u9867\u5ba2\u6e80\u8db3\u5ea6\u300d\u3092\u9ad8\u3081\u3066LTV\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u304f\u305f\u3081\u306b\u306f\u3069\u306e\u3088\u3046\u306bVOC\u3092\u53ce\u96c6\u30fb\u6d3b\u7528\u3092\u3059\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u4eca\u65e5\u306e\u30b3\u30e9\u30e0\u3067\u306f\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u5468\u8fba\u3067\u306eVOC\u306e\u53ef\u80fd\u6027\u306b\u3064\u3044\u3066\u3001\u6539\u3081\u3066\u6574\u7406\u3057\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

<\/p>\n\n\n\n

VOC\u306e\u96c6\u307e\u308b\u30eb\u30fc\u30c8\u3084\u30c1\u30e3\u30cd\u30eb\u306b\u306f\u4f55\u304c\u3042\u308b\uff1f<\/h2>\n\n\n\n

\u6700\u8fd1\u3067\u306f\u3001\u96fb\u8a71\u3084\u5bfe\u9762\u3067\u306e\u7a93\u53e3\u4ee5\u5916\u306b\u3082\u9867\u5ba2\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3001\u3064\u307e\u308a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u308b\u30c1\u30e3\u30cd\u30eb\u304c\u5897\u3048\u3066\u304d\u305f\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306b\u95a2\u3059\u308b\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

Twitter\u3084Facebook\u306a\u3069SNS\u4e0a\u3067\u306e\u3084\u30b3\u30e1\u30f3\u30c8\u3084\u3001EC\u30b5\u30a4\u30c8\u4e0a\u3067\u306eCGC\uff08\u30af\u30c1\u30b3\u30df\u3001\u30b3\u30e1\u30f3\u30c8\uff09\u3001\u8fd1\u5e74SaaS\u3068\u3057\u3066\u3082\u6d3b\u7528\u304c\u5e83\u304c\u3063\u3066\u304d\u305f\u9867\u5ba2\u3078\u306e\u76f4\u63a5\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30fc\u30d9\u30a4\u30c4\u30fc\u30eb\u3001\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u3067\u306e\u30aa\u30da\u30ec\u30fc\u30bf\u3084\u30dc\u30c3\u30c8\u306b\u3088\u308b\u30c1\u30e3\u30c3\u30c8\u30ed\u30b0\u3084\u3001\u96fb\u8a71\u3084\u30dc\u30a4\u30b9\u30dc\u30c3\u30c8\u306e\u97f3\u58f0\u5bfe\u8a71\u30ed\u30b0\u306a\u3069\u304c\u4f8b\u3068\u3057\u3066\u3042\u308a\u307e\u3059\u3002VOC\u3092\u53ce\u96c6\u3067\u304d\u308b\u30c1\u30e3\u30cd\u30eb<\/strong>\u3092\u6574\u7406\u3059\u308b\u3068\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\uff08\u4f8b\uff09<\/strong>
\u30fb\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u97f3\u58f0\u8a8d\u8b58\u30c6\u30ad\u30b9\u30c8\u30ed\u30b0\uff08\u96fb\u8a71\u306e\u5fdc\u5bfe\u30ed\u30b0\uff09
\u30fb\u30b3\u30f3\u30bf\u30af\u30c8\u30bb\u30f3\u30bf\u30fc\u306e\u30c6\u30ad\u30b9\u30c8\u30ed\u30b0\uff08\u30c1\u30e3\u30c3\u30c8\u30ed\u30b0\u3001\u30e1\u30fc\u30eb\u30ed\u30b0\u3001\u30e1\u30c3\u30bb\u30f3\u30b8\u30e3\u30fc\u30a2\u30d7\u30eaDM\u306a\u3069\u306e\u30ed\u30b0\uff09
\u30fbWEB\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u306e\u97f3\u58f0\u30ed\u30b0
\u30fbWEB\u5546\u8ac7\u306e\u97f3\u58f0\u30ed\u30b0
\u30fbSNS\u306eCGC\uff08\u30af\u30c1\u30b3\u30df\u3084\u30b3\u30e1\u30f3\u30c8\uff09
\u30fbEC\u30b5\u30a4\u30c8\u4e0a\u3067\u306eCGC\uff08\u30af\u30c1\u30b3\u30df\u3001\u30b3\u30e1\u30f3\u30c8\uff09
\u30fb\u9867\u5ba2\u306b\u5411\u3051\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30b5\u30fc\u30d9\u30a4\u306a\u3069<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

VOC\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u306b\u306f\u4f55\u304c\u3042\u308b\uff1f<\/h2>\n\n\n\n

\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u898b\u308b\u3068\u3001\u304b\u3064\u3066\u306f\u300c\u9867\u5ba2\u304b\u3089\u4f01\u696d\u306b\u5411\u304b\u3063\u3066\u767a\u305b\u3089\u308c\u305f\u58f0\u300d(\u610f\u898b\u30fb\u8981\u671b\u30fb\u8cea\u554f)\u304c\u30e1\u30a4\u30f3\u3060\u3063\u305fVOC\u3067\u3059\u304c\u3001\u767a\u4fe1\u306e\u307f\u3067\u306f\u306a\u304f\u300c\u5bfe\u8a71\u300d\u3068\u3057\u3066\u306e\u30c7\u30fc\u30bf\u3078\u3068\u53ce\u96c6\u30fb\u5206\u6790\u304c\u3067\u304d\u308b\u5bfe\u8c61\u304c\u79fb\u308a\u5909\u308f\u3063\u3066\u304d\u305f<\/strong>\u50be\u5411\u3082\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n\n\n\n

VOC\u306e\u300c\u30c7\u30fc\u30bf\u300d\u306f\u30c1\u30e3\u30cd\u30eb\u3092\u4ecb\u3057\u3066CRM\u306a\u3069\u306e\u9867\u5ba2\u7ba1\u7406\u30c4\u30fc\u30eb\u3084\u7ba1\u7406\u30b5\u30fc\u30d0\u30fc\u306a\u3069\u306b\u84c4\u7a4d\u3055\u308c\u307e\u3059\u3002\u305d\u3057\u3066\u7ba1\u7406\u3059\u308b\u90e8\u9580\uff08\u9867\u5ba2\u30b5\u30dd\u30fc\u30c8\u306e\u5834\u5408\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u90e8\u9580\uff09\u306e\u4e2d\u3067\u7ba1\u7406\u30fb\u78ba\u8a8d\u3055\u308c\u3066\u3044\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5b9f\u969b\u306b\u305d\u308c\u3089\u306e\u300c\u30c7\u30fc\u30bf\u306e\u5c71\u300d\u3092\u305f\u3081\u8fbc\u3093\u3067\u3044\u304f\u3060\u3051\u3067\u306f\u610f\u5473\u306f\u306a\u304f\u3001\u60c5\u5831\u3092\u6398\u308a\u8fd4\u3057\u3066\u3001\u4e0a\u624b\u306b\u5206\u6790\u3057\u3001\u4e8b\u696d\u4e0a\u306e\u6539\u5584\u304c\u3055\u308c\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

VOC\u3092\u4f7f\u3063\u305f\u4e8b\u696d\u4e0a\u306e\u6539\u5584<\/strong>\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6d3b\u7528\u6cd5\u304c\u4f8b\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\uff08\u4f8b\uff09
\u30fbVOC\u3092\u5206\u6790\u3057\u3066\u300c\u6f5c\u5728\u30cb\u30fc\u30ba\u300d\u3092\u3064\u304b\u307f\u3068\u308b
\u30fbVOC\u7531\u6765\u306e\u300c\u9867\u5ba2\u30cb\u30fc\u30ba\u300d\u304b\u3089\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u65b0\u898f\u958b\u767a\u3084\u6a5f\u80fd\u6539\u5584\u3092\u884c\u3046\u30d2\u30f3\u30c8\u3092\u5f97\u308b
\u30fbVOC\u3092\u5206\u6790\u3057\u3066\u9867\u5ba2\u5bfe\u5fdc\u306e\u6539\u5584\u70b9\u306e\u767a\u898b\u3059\u308b
\u30fb\u30c1\u30e3\u30c3\u30c8\u5bfe\u5fdc\u3067\u81ea\u52d5\u5316\u3067\u304d\u308b\u7bc4\u56f2\u3092\u767a\u898b\u3059\u308b\uff08FAQ\u3084\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u7528\u306e\u60c5\u5831\uff09
\u30fb\u9867\u5ba2\u63a5\u70b9\u306e\u62c5\u5f53\u8005\u306e\u30b9\u30ad\u30eb\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u5bfe\u8a71\u4e0a\u306e\u6210\u529f\u30ca\u30ec\u30c3\u30b8\u3092\u5f97\u308b
\u30fb\u9867\u5ba2\u6e80\u8db3\u5ea6\u8abf\u67fb\u3092\u4e0a\u624b\u306b\u5206\u6790\u3057\u9867\u5ba2\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6539\u5584\u306b\u3064\u306a\u3052\u308b<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

VOC\u306e\u5206\u6790\u306b\u306f\u307e\u3060\u307e\u3060\u591a\u304f\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u3088\u3046\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u4e00\u65b9\u3067\u53ce\u96c6\u30fb\u84c4\u7a4d\u306e\u307f\u3067\u6d3b\u7528\u306b\u307e\u3067\u306f\u81f3\u3063\u3066\u3044\u306a\u3044\u72b6\u6cc1\u3067\u3082\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u6700\u8fd1\u3067\u306fVOC\u6d3b\u7528\u3092\u4fc3\u9032\u3059\u308b\u65b0\u3057\u3044\u6280\u8853\u3082\u8a8d\u77e5\u304c\u5e83\u307e\u3063\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\n\n\n\n

\u97f3\u58f0\u8a8d\u8b58\u6280\u8853\u3068\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0\u304cVOC\u6d3b\u7528\u3092\u30c9\u30e9\u30a4\u30d6\u3055\u305b\u308b<\/h2>\n\n\n\n

VOC\u3092\u6d3b\u304b\u3057\u305f\u6d3b\u52d5\u3092\u4fc3\u9032\u3055\u305b\u308b\u6700\u65b0\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u306f \u300c\u97f3\u58f0\u8a8d\u8b58\u6280\u8853\u300d \u3068\u300c\u30c6\u30ad\u30b9\u30c8\u30de\u30a4\u30cb\u30f3\u30b0\u300d\u304c\u6709\u540d\u3067\u3059\u3002<\/p>\n\n\n\n

\u300c\u97f3\u58f0\u8a8d\u8b58\u6280\u8853\u300d<\/strong>\u3068\u306f\u3001\u4eba\u306e\u97f3\u58f0\u3092\u30c7\u30b8\u30bf\u30eb\u30c7\u30fc\u30bf\u306b\u5909\u63db\u3057\u3066\u304b\u3089\u6587\u7ae0\uff08\u30c6\u30ad\u30b9\u30c8\uff09\u5316\u3059\u308b\u6280\u8853\u3067\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u3084\u30dc\u30a4\u30b9\u30dc\u30c3\u30c8\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u6280\u8853\u3068\u3057\u3066\u3082\u6700\u8fd1\u306f\u6d3b\u7528\u3055\u308c\u308b\u30b7\u30fc\u30f3\u304c\u5897\u3048\u3066\u304d\u3066\u3044\u307e\u3059\u304c\u3001AI<\/strong>\u306e\u767a\u5c55\u306b\u3088\u308a\u97f3\u58f0\u306e\u8a8d\u8b58\u7cbe\u5ea6\u304c\u5411\u4e0a\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3068\u304f\u306b \u5168\u4f53\u50cf\u304b\u3089\u7d30\u90e8\u307e\u3067\u306e\u5404\u3005\u306e\u6982\u5ff5\u3092\u968e\u5c64\u69cb\u9020\u3068\u3057\u3066\u95a2\u9023\u3055\u305b\u3066\u5b66\u7fd2\u3059\u308b\u624b\u6cd5\u3001\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u304cAI\u306b\u304a\u3044\u3066\u767a\u5c55\u3057\u305f\u6765\u305f\u3053\u3068\u3082\u97f3\u58f0\u8a8d\u8b58\u6280\u8853\u3092\u9032\u5316\u3055\u305b\u305f\u3068\u8a00\u3048\u307e\u3059\u3002
\u203b\u3000\u30dc\u30a4\u30b9\u30dc\u30c3\u30c8\uff08AI\u97f3\u58f0\u81ea\u52d5\u5bfe\u5fdc\uff09\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u308c\u3089\u306e\u904e\u53bb\u8a18\u4e8b<\/a>\u3000\u3082\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

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\"\"<\/figure><\/div>\n\n\n\n

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<\/p>\n\n\n\n

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